Ntropic brought me on as Lead Animator for the McDonald’s Worldwide Conference, a high-pressure, fast-turnaround project that required producing a large volume of content in a matter of weeks. Over the span of about a month, the team created 4.5 hours of show content, including short films, interstitials, loop animations, keynote slides, and a cohesive design and motion system that supported the full event experience.

I led a team of nine animators focused on interstitials, loop animations, and large-format motion pieces. Working closely under a Creative Director and collaborating alongside an Art Director, I helped maintain a cohesive visual system across all deliverables. I managed day-to-day workflow, provided animation feedback, and ensured visual continuity, production quality, and efficient use of time—crucial given the scale and tight deadlines.

A few days prior to the convention, I also supported on-site QC and technical validation, working with the vendor to ensure all assets performed correctly in the event environment. Since the project required delivery in the then-new NotchLC format, this meant troubleshooting, testing, and adjusting files without the benefit of standard AE playback, requiring close coordination and careful attention to detail.

Successfully delivering this volume of work on such an accelerated timeline was a testament to strong teamwork, communication, and collective problem-solving. It remains one of my most rewarding leadership experiences.

Here are some of the loop animations and interstitials our team delivered: